TrendSpot: Connected Health
What’s Next in Consumer Health, Wellness & Beauty
Week of March 22
What’s this all about?
Connected Health is an ongoing Reach3 initiative that leverages agile conversational methods to provide you with pulse insights into how consumers are connecting with their health in different ways now and in the future.
From Digital Health to Sleep Trends, this series will cover a variety of topics!
To start this series, we asked Americans how their health related behaviors have changed during the pandemic vs. pre-pandemic. Below we share highlights on a variety of topics.
Future deliverables will cover these topics in more detail – Stay tuned!
If you have questions about these themes or other Health, Wellness & Beauty topics, click here to submit them through our website and we’ll do our best to include them in our next chat.
…But first, let’s take a look to see what Americans told us about how they were addressing self care a year ago, at the start of the pandemic
What does self care look like TODAY?
Overall, Americans are trying to find ways to tend to their mental and physical well-being; however, it continues to be a struggle for some…
%
are doing MORE self care
%
are doing LESS self care
Fitness & Nutrition
While some are trying to fit in more fitness during the pandemic, others have found it more difficult, decreasing the amount of exercise they’re doing overall…
%
are exercising MORE ?
%
are exercising LESS
Younger Americans (18-34) are more likely to have increased the amount of exercise they’re doing during the pandemic (41%) ??
Fitness activities that can require interaction with others have decreased during the pandemic…
Doing MORE…
(During Pandemic vs. Pre-Pandemic)
- Outdoor exercise ?♂️⛅ 27%
- Yoga ?♀️ 20%
- Playing sports ? 13%
- Going to the gym ?️♀️ 11%
- Group exercise ?♂️?♀️ 11%
Doing LESS / STOPPED doing…
(During Pandemic vs. Pre-Pandemic)
- Outdoor exercise ?♂️⛅ 37%
- Yoga ?♀️ 31%
- Playing sports ? 46%
- Going to the gym ?️♀️ 63%
- Group exercise ?♂️?♀️ 68%
Aside from exercise, Americans are taking care of themselves in other ways through an increased focus on nutrition…
%
Taking MORE Vitamins ?
No change: 54%
LESS / STOPPED: 10%
INCREASE higher among 18-34 ??
%
Eating Healthy MORE ?
No change: 45%
LESS / STOPPED: 20%
%
Dieting MORE often ?
No change: 44%
LESS / STOPPED: 34%
INCREASE higher among 18-34 ??
Sleep Habits
Americans are sleeping (or trying to sleep) more; likely a by-product of the Pandemic (e.g. stress, less exercise, less social interaction)
%
are sleeping MORE
%
are sleeping LESS
Amount of sleep has increased for those 18-54 years old in particular ??
❗Interested in learning more about sleep behaviors (e.g. quality of sleep, use of sleep aides, etc.)? Stay tuned for insights later on in our series
Grooming
??♀️?????♀️????♀️??
With less time spent out of the home with others, grooming has decreased substantially during the pandemic
%
are grooming LESS
No change: 51%
MORE: 15%
DECREASE in grooming higher among those 18-34 ??
Connected Health – Digital & Online
Tech has become even more prevalent in American’s day-to-day lives…
Nearly half of Americans feel the shift of appointments to online / telehealth during the pandemic has impacted their health in some way
Shift of health & wellness appointments to
online / telehealth has…
- Positively impacted my health & well-being ? 18%
- Negatively impacted my health & well-being ? 12%
- Taken my health & well-being into my own hands 15%
- Has not impacted my health & well-being 55%
Younger Americans (18-34) are more likely to feel their health & well-being has been positively impacted by their health & wellness appointments shifting to online / telehealth (25%) ??
34%
are using HEALTH APPS more now vs. before the pandemic
Especially higher among females (41%) ?♀️
While many intend to maintain their pandemic behaviors POST-pandemic, Americans will also be looking to increase out of home activities
Post-Pandemic: Fitness & Nutrition
%
will exercise MORE after the pandemic
%
will exercise the SAME amount after the pandemic
%
will exercise LESS / STOP exercising after the pandemic
Younger Americans (18-34) are more likely to start exercising more once the pandemic is over (55%) ??
With a greater sense of safety, many Americans are planning to increase exercises they’ve otherwise decreased during the pandemic due to closures or social distancing; however, they’re also planning to continue with the fitness they’ve picked up over the pandemic…
Will do MORE…
(POST-Pandemic vs. Now)
- Going to the gym ?️♀️ 48%
- Outdoor exercise ?♂️⛅ 48%
- Group exercise ?♂️?♀️ 42%
- Playing sports ? 37%
- Yoga ?♀️ 27%
Will MAINTAIN…
(POST-Pandemic vs. Now)
- Going to the gym ?️♀️ 36%
- Outdoor exercise ?♂️⛅ 44%
- Group exercise ?♂️?♀️ 40%
- Playing sports ? 49%
- Yoga ?♀️ 59%
While vitamin consumption will be maintained overall, food indulgence is expected to decrease…
%
will take vitamins MORE often ?
No change: 73%
DECREASE / STOP: 9%
INCREASE higher among 18-34 ??
%
will eat healthy food MORE ?
No change: 55%
DECREASE / STOP: 4%
INCREASE higher among 18-34 ??
%
will diet MORE ?
No change: 56%
DECREASE / STOP: 9%
INCREASE higher among 18-34 ??
Post-Pandemic: Sleep Habits
As their lifestyles shift to (the new) normal, more time will be spent outside of the house, commuting, socializing, etc. and Americans anticipate this will impact their sleep once again…
AFTER the Pandemic…
- Will sleep MORE ??? 18%
- Will sleep the same amount? 56%
- Will sleep LESS ? 26%
Younger Americans (18-34) ?? are significantly more likely to decrease the amount of sleep they get once the pandemic is over (34%)
❗ Interested in learning more about sleep behaviors (e.g. quality of sleep, use of sleep aides, etc.)? Stay tuned for the details later in our series.
Post-Pandemic: Grooming
Focus on appearance will become more important once the pandemic is over and Americans begin to spend more time outside of the home
%
will start grooming MORE after the pandemic is over
No change: 56%
DECREASE: 6%
18-34 year olds are significantly more likely (vs. 35+) to pick it up again once the pandemic is over (51%) ??
Connected Health – The Future of Digital Post-Pandemic
The use of health apps will continue even after the pandemic is over…
%
will use health apps MORE when the pandemic is over
%
will use health apps LESS / STOP using once the pandemic is over
In the weeks ahead, we’ll cover a variety of topics across health, wellness & beauty such as…
-
Weight management
-
Sleep habits
-
Beauty & self-care routines
-
New products / innovations
And more!
If you have any questions you would like to ask, please submit them by clicking here, and we’ll do our best to include them in our next chat
Fine Print:
Field dates 2/9/2021 – 2/12/2021, Base: n=519
Curious to know more?
Email dara@reach3insights.com or
use the Contact button below.
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