Consumer Closeness in the
Age of Social Distancing
Week of Aug 3: Back To School
Deciding how kids will be going back to school is proving to be stressful for Canadian parents
%
Stressed/Worried ?
%
Optimistic ?
%
Anxious ?
%
Pessimistic ?
%
Relaxed ?♀️
* Important to note: Base includes parents of children entering pre-school all the way up to college / university (any year)
Schooling this fall will vary from student to student
Preference / Approach for School this Fall
- In person only ?? 26%
- Hybrid model (part in-person, part virtual) ?? ? 25%
- Virtual (online) only ? 17%
- Unsure, I have not decided yet ? 32%
Back to school preparations are starkly different this year; most plan to shop more online and buy less items vs. last year
Too much uncertainty is stalling back to school preparations
%
HAVE NOT done any research for back-to-school shopping
Canadian parents plan to purchase less items this year and more online vs in-store
%
Plan to purchase LESS items compared to last year
Reasons for Purchasing Less Items this Year
Virtual schooling won't require a lot of new items
“I don’t know how much time my child will actually spend in school so I am only going to purchase as needed and just use what we already have at home if possible.”
“If we go with virtual learning, they won’t need new shoes, clothes, backpacks, water bottles etc.”
“Less need to purchase things because student will not be in school all the time – easier to do things electronically which doesn’t require purchases like notebooks, pens etc.”
Already have left-overs from last year
“Still have a lot left over, also the items will be used more at home and it’ll be harder to lose pens/pencils etc.”
“Most of our things from last year are still in good shape as they were only used until March so their pencil cases and such won’t need replaced.”
Financial concerns
“Just a budget issue and finding ways to do more with less.”
“Financial restraint, health conditions, risk of exposure by shopping.”
“Finances are bad, as the extra stress and close quarters living have had us eating/drinking/buying just to feel okay.”
%
plan to SHOP MORE online
%
plan to SHOP LESS online
%
plan to SHOP MORE in-store
%
plan to SHOP LESS in-store
Change in housing plans for those going to college / university, with most planning to stay at home
“She’s planning to commute for the fall semester and then move back to Uni for the winter”
“The university is not too far, my child can commute from here to school and back when needed for important things such as a meetings or lab but for the most part I would appreciate if he stayed home for his studies including for all assignments, tests and exams.”
“My son can stay home & continue his studies online. Although it lacks the insight of experienced professors. My daughter will be on campus in another city, with both online & in person labs necessary to the program.”
Consider starting your own back-to-school program with Reach3!
Back-to-School program to bring Seasonal insights to the organization across the Shopping Journey – Pre Shop, Shop & Post Shop
Chat
Connect with parents of students in Elementary, High School and/or College/University Cohorts via conversational methodologies ?
Mission
Instore and/or online missions to understand in the moment experience of Back to School Shopping ?
Live 1:1
InDepth connects to understand Students and/or Parents and their journey for Back to School ?️♀️
Selfies
Student photo and video selfies to bring to life emotion around shopping for Back to School ?
Catch up on past reports: Click here.
A word on our approach
This research is not just another COVID-19 survey. This study was conducted using immersive mobile messaging-based conversational exercises that capture robust quant data and emotive qual inputs in real-time from our mobile COVID-19 community members in one seamless experience. Take a look at the video to see a demo of how our technology works…
Fine Print:
Field dates 7/30-8/5, Base: n=237
Curious to know more?
Email dara@reach3insights.com or
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